Introducing the logo and brand book created for the "Simo" brand. In this work, we managed to create a unique identity, crafting a symbol that fully reflects the essence, spirit, and values of the "Simo" brand. The simplicity of the design, along with the energy and joy of life embodied in the emblem, depicts the relationships "Simo" builds with its customers. The brand book further illustrates this visual identity in a broader sense, with colors, fonts, layouts, and application methods. We are delighted and proud to showcase our work in "Simo"'s portfolio.